Many companies market using a “horizontal” approach – offering the same benefits to everyone but nothing unique or special to any specific group or organization. Developing your marketing plan can be a complex process; incorporating the technique of “niche” or “vertical” marketing into your plan will help you reach the right customers and generate more business.
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BOSTON CHILDRENS HOSPITAL
Better Vision
A fully-customized, responsive site that links to shopping carts, email responders with integrated adword optimization.
www.program-for-better-vision.com