Many companies market using a “horizontal” approach – offering the same benefits to everyone but nothing unique or special to any specific group or organization. Developing your marketing plan can be a complex process; incorporating the technique of “niche” or “vertical” marketing into your plan will help you reach the right customers and generate more business.
The medical industry continually shifts over time and countless innovations continually revolutionize the way we receive and provide medical care. This means that healthcare marketing strategy is crucially important. Raven Creative has spent the last 20 years specializing in healthcare marketing, with both its founders starting from the medical industry.
Raven have proven experience in vast areas of the healthcare market including hospitals, real-estate development, healthcare claims and HIPAA, senior care services/long-term care insurance, head injury rehabilitation, and mental health, as well as the pharmaceutical industry and the emerging life sciences industry.